The Ember Project: Chandler Kauffman’s Storytelling Campaign for Ember Health Earns AICP Shortlist

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At Ember Health, we believe that expanding access to the gold standard of ketamine care begins with understanding. That’s why we partnered with filmmaker Chandler Kauffman and the team at Entropy Film Works to create a series of films centered on the real experiences of patients, clinicians, and providers navigating depression, trauma, anxiety, and healing through IV ketamine therapy at Ember. Designed to bring humanity, nuance, and visibility to a treatment too often reduced by stigma or misconception, The Ember Project offers an intimate look at what compassionate, evidence-based IV ketamine care for mental health can truly make possible.

We’re honored to share that the campaign has been shortlisted for an AICP Next Award, which recognizes original, audience-first content created for brands who are telling their stories in innovative ways. We feel humbled to have our series considered alongside work produced for Volvo, Gucci, Amazon, Tiktok, and Adidas - storytelling titans. We believe this is a testament to the inspiring and authentic accounts told by the extraordinary people we serve.

We’re deeply grateful to the patients who trusted us with their stories so openly and courageously. Through intimate portraits of New Yorkers from different walks of life, the films reflect what we see every day in our clinics: that meaningful relief is possible, and that thoughtful, evidence-based ketamine therapy can help people reconnect with themselves, their relationships, and their futures.

We invite you to watch the case study film above and learn more about the heart of The Ember Project.